We all dream about finding our website on the first page of Google search results. No one can guarantee that your website will be at the top of Google’s organic search results.
We are aware of SEO best practices if you are then you might have heard about GoogleBot. Question is What is GoogleBot?
What is GoogleBot ?
Google bots are robots that examine a web page and create an index. If you are allowing GoogleBot to access your website, then this bot will add your website to an index and then your website becomes accessible to users.
If we wish to understand the process of GoogleBot optimisation, we need to clarify how a Google spider crawls a website. Here are these steps.
Higher the page rank is, more time will be allocated by Google spider for crawling called Crawl Budget.
Crawl Budget is defined as the maximum number of pages that Google crawls on a website.
GoogleBot crawl a website constantly
According to Google
Google robot hasn’t to access a website more than once every second.
Which means your website is under constant control of web spiders if you have given the access.
Robots.txt is first thing Google robots scan
This means if a page is marked as disallowed then Google robots will not be able to scan and index it.
XML Sitemap is a guide for Google bots
XML Sitemap helps GoogleBot to find out what places of a website have to be crawled and indexed. Pages with the low ranking can get the advantage of sitemap to get them indexed.
So are you ready to win over a search engine bot? Read on and learn how to do it like the pros ?
How to Optimise your site for GoogleBot’s crawling
We assume that you have already in place your content strategy and website design. It’s time to optimise for GoogleBot.
Register your website on Google Webmasters and use it to track your website. Google Webmasters allows to track your site’s search performance with Google Search Console.
Your website will gain rank if more relevant and quality links point to your website. You can achieve this by acquiring backlinks from major directories, guest posts and distributing infographics. GoogleBot love to crawl links.
Use social media marketing to enhance the visibility of your website. Use all social media platforms like Facebook, Twitter, LinkedIn, Pinterest etc. According to social media marketing experts, you should use all relevant social platforms, as social networking results appear in Google search even before your brand website. You can achieve more social media engagement using Share Button on your website.
Use most relevant keywords on your website after doing a thorough keyword research. You must know what keywords you need on your website and use them efficiently. You can get keyword ideas from Google Adwords or any Keyword Research Tool.
Setup Google Analytics and monitor your web page performance from Page Views, Time Spent, Bounce Rate etc. Optimise your website based on data gathered from Google Analytics and Google Webmasters tools.
Use YouTube with the same details (name/slogan/description) you have on your website. Put some short videos relevant to your web page content and link them. If Google’s crawler finds this information, it’s a positive signal that your website contains some valuable information and page will get ranked sooner than later.
Make sure you register your business on Google My Business if you have a physical address listed on your website. This will help you to make your website more visible and it’s good for local SEO.
Update your website content regularly and keep updating. Google crawl for new content constantly and indexes it. Google love dynamic websites which keep adding fresh and valuable content.
How to beat GoogleBot like PRO
- Google love clean code and specially valid HTML markup. You can validate your website markup using W3C Validator.
- Google like high quality and valuable content, so proofread your content before posting.
- Google like pages that load fast. Consider spending some time in speeding up you website.
- Never leave your title tag or any other tags blank. Use meta tags properly.
- Don’t repeat your content. Do not write long paragraphs. 2-4 lines per paragraphs will get job done.
- Use shorter sentences to make them readable. Use Bold, Italic, Bullet Points, Internal Links, Images wherever applicable.
By following the above steps, your chances to be listed on the first page of Google search should vastly improve. Your website may not appear immediately on top pages of Google Search but it may take a couple of days for that.