Google is committed to providing high-quality search results to their users for what they are searching for. That’s why Google is world’s best search engine.
Search Engine is a set of algorithms that filter then shows data according to user’s requirements.
Google always changes their algorithms to enhance and give greater quality, to their users due to which you have to update your on-page SEO.
You will be wondering, How Google know about the content on your website?
Well, that depends on how much you are up to date on on-page SEO. Over the past few years, Google’s strategy for ranking websites in their search algorithm has changed a lot to ensure they are showing their users most relevant content, they are looking for.
In their recent changes, it’s not necessary that Google will look for the exact same keyword in website’s title tag or meta description.
Today your website ranking depends on more than 200+ factors which Google will look for on your site.
What is on-page SEO?
According to MOZ
“On-page SEO is the practice of optimising individual web pages in order to rank higher and earn more relevant traffic in search engines.
On-page refers to both the content and HTML source code of a page that can be optimised, as opposed to off-page SEO which refers to links and other external signals.”
Google takes into account all aspects of the webpage that, when added together, will improve your rankings in the search results.
One key factor of on-page SEO is how relevant your webpage is to the query entered by a user in the search engine.
That’s how we have to think when we are developing web pages and optimising them for SEO.
One of the most important aspects of on-page SEO is the implementation of tags. Meta tags are used to provide search engines with information about your page.
Your meta tags have to be most relevant to the user’s query to influence users and increase more conversion.
Your webpage consists of many HTML tags but most important for on-page SEO is your Title Tag. The title is what user will see in the search results both organic and paid.
The title tag tells the search engine what the page is about. When ranking page, Google will look at the title tag and compare it with the content of the webpage.
Using keywords within title tag (should be only one time) can create more relevance to your content.
Your title tag should not contain more than 70 characters but it’s always better off using below 70 characters, to display your title properly. You can use SnippetOptimizer to preview your title.
Use title tags to stand out from your competitors and attract visitors. You should also use more relevant information in your title tag e.g location.
Meta description provides information about your webpage to google. Search engine read the meta description to determine the page relevance.
It is recommended that you fill in the meta description for every page of your site. The best way to check which pages are missing a meta description is to run your website through Screaming Frog’s SEO Spider.
It shows you every URL under your domain, the meta description, and its length.
Google recommend 200 characters for desktop and 172 characters for mobile, which user can see in the search results.
You should keep your meta description between 165 and 175 characters.
Clearly outline in meta description what user will find on the page. Add your business name in combination with one or two targeted keywords.
This is the first interaction of your webpage with users, so make it welcoming.
Your meta description is like your advertisement to the world, so make it appealing by offering a call to action and make it clear what people will find on this page.
A web page consists of may heading tags but most important one is H1. You should always use one H1 tag per page, include multiple H2 and H3 tags to structure your content.
Use headings to make different sections on a webpage, and you will notice the difference between usability and SEO point of view.
When it comes to writing URL slugs, they should be short, concise, and easily readable. It is the address of your page, so use targeted keywords in your URL.
Avoid using symbols, special characters in the slugs.
Your content should clearly explain what product, service yours are offering or exact topic of your blog. Thinks of content as a way of communicating with users.
Make your content interesting to read, don’t make your users bored. When you are writing content make sure you have authority in your field.
Entices your users to read further or contact your company. To improve your on-page SEO, content must solve user’s problem while being well written.
Internal and External Links
Links play a major role in on-page SEO. Earning links from quality sources strengthens the domain, while linking internally throughout the site enhance user experience and SEO.
External links are the part of off-page SEO which can be achieved by many strategies like email campaign and content marketing. Internal links will strengthen your on-page SEO and linking page back and forth will improve website crawlability, showing most important pages to Google.
If you add a new link, it becomes easier for Google to see that you are constantly updating your website with fresh content.
The internal linking also make users stay on your site, more users will spend time on your page more Google will like it.
Adding images to webpage enhance user experience but it will also enhance on-page SEO. Add your targeted keywords in alt text and make a compelling title that is unique.
Optimising images gives Google an indication what your page is about.
The alt tag should be used to describe whats on the image, because if image won’t load, what user will see is alt tag.
To improve your on-page SEO, your website needs to be mobile friendly and responsive. Responsive websites provide the same experience with no matter which device you are using.
Over 50% of users spend time browsing and searching on mobile devices than desktop. Use Mobile Friendly Test tool to check if your website is mobile ready or not.
Google has started showing Accelerated Mobile Pages (AMP) in the search results. Mainly beneficial for news and articles, as these pages load instantly.
The faster a web page load, more appealing to mobile users.
Nobody wants to wait. Speed is also very important for on-page SEO. If a page isn’t loading, we find another website that will.
Keeping visitors happy increases conversion rate. Optimise your website and see if there is anything slowing down the speed.
Use below techniques to make your website super fast.
- Leverage Browser Caching
- Optimise Plugins & Images
- Use GZIP Compression
- Switch to Faster Hosting
- Clean Up HTML & CSS Coding
- Eliminate Ads
- Minimize Redirects
There are tools you can use to ensure the performance of your site is up to your—and your visitors—standards.
If you have a Google Analytics account, you can look at your site speed under the Behaviour tab in the left sidebar.
Other tools that provide performance tips and feedback on page speed, along with suggested fixes, include:
Stay tuned for more articles to enhance your on-page SEO skills.