How to get SEO Organic Traffic ? is a common question. Recent research has proven that most of the internet traffic is generated by Search Engines. Encouraging news for business owners is that 51% traffic of B2B and B2C is generated by organic search. This also suggests that the competition to make one’s website rank among the top 20 positions of SERP for a particular keyword is becoming harder.
You don’t have to do any magic or voodoo to take one’s website to top positions, but with the practice of Search Engine Optimisation which can only get one’s website in top ranks.
The practice of SEO is not only a continuous process but also need consistent supervision and updating.
There are some basic concepts about SEO learning which can guarantee one’s website ranking improvement.
Here we have broken down some SEO concepts into small chunks so you can digest easily. Below are some important SEO concepts which will help you to get Organic Traffic.
1. SERP Snippet Optimisation
Firstly we need to understand what is SERP and what is SERP optimisation. So.
What is SERP?
When we type something into Google search engine or any other search engine, the result we see is called Search Engine Result Page or in short SERP.
SERP might look different depending on the keyword you have entered into search engine based on relevance, you might see maps, videos or tables.
What is SERP Snippet?
Usually, a typical search engine consists of 10 results each of them is called SERP Snippet. A SERP Snippet again consists of three parts. They are
- Page Title
- A short text description or Meta Description
Let’s have a look at what each SERP snippet element means.
Page Title: Page title is the title of the web page. The page title should be written between 55 to 60 characters so that search engine can show it easily in the results. If you put your targeted keyword in the page title, there is a good chance that your page will be ranked for that keyword. So you should always optimise page title for the keyword.
Meta Descriptions: The description inside an HTML tag that summarises the web page content, have a limit of 156 characters for desktop and 120 characters for mobile, this is called Meta Description. When the limit exceeds the description trails off the same way as page titles with an ellipsis. Keyword rich meta description is very important as this will definitely contribute to getting user click-through (CTR) from SERP’s and also helps to define the relevance to the page content for Google or other search engines.
URL: URL is the most import part of SERP snippet. Search engines remember your web page with URL. So once a page is well ranked in the search engine, it is not advised to change the URL as it will drop your ranking. Creating short, meaningful, keyword optimised and readable URL is strongly recommended.
2. Internal and External Links Optimisation
What is Internal Link?
The links in a website that go from one page of the domain to a totally different page of same domain are termed as Internal Links. They are mainly used for the purpose of easy navigation.
For 3 important reasons, internal links are very important.
- Allow the user to navigate your website smoothly
- Establish proper information hierarchy for a website
- To spread link juice across the whole website
Best Practice for Internal Links
Web pages should have links which search engine bot can easily crawl so your webpage will be ranked for the SERP. The pages which are not getting ranked higher can leverage from the page ones are in higher rank. While linking to page properly can give the poorly ranked pages a power push forward in SERP.
What are External Links?
External links are actually the hyperlinks which point to the external domain other than the source domain.
If another website establishes a link to your website, then that is considered as an external link.
Best Practice for External Links
According to SEO gurus, external links are the most imperative source of organic ranking. External links provide more link juice as search engine consider those as a vote of confidence received from third-party websites.
External links are important for two main reasons.
- Popularity: External links are considered as a more stable metric for the popularity of the web page.
- Relevancy: External links from third party websites imply relevancy for a web page content that is extremely valuable for search engines.
Some of the metrics that search engines use to determine the value of external link are following.
- The credibility of the external linking domain.
- The popularity of the linking page.
- The content relevancy between your page and external page.
- Used anchor text for the link.
- No. of links from the destination page to the source page.
Anchor Text and Relevant Importance
Anchor Texts are basically texts that link to another location or document on the web. Precisely to say, the clickable text part of a hyperlink is anchor text.
Take this sentence as an example –Google gives a result for any search query, “Google” is the anchor text here. This is created using simple HTML code like the following:
As much as backlinks are considered an important SEO ranking factor, anchor text plays a pivotal role in establishing back-links significance.
3. Anchor Text Optimization
Achor texts are basic texts that link to another location or document on the web page. As much as backlinks are considered an important factor in SEO, anchor text plays a vital role in establishing backlinks.
Anchor Text optimisation plays a big role in the Organic Traffic. You should always use the most relevant anchor text on your web page. The more relevant the anchor text keyword is to the web page content, the better it will rank in the SERP.
Using excessive keywords in your anchor text can lead to being penalised by Google, so you should only add the most relevant keyword in anchor text. Anchor text should be distributed across the whole page very cleverly.
No Harmful Sites
Some websites are harmful as in the sense they have a bad reputation in Google and other search engines. If your website is linked to such websites, it could drop your ranking in search engines. There are many third-party tools which you can use to check the creditability of the website.
Avoid Using Keyword Rich Anchors
Internal linking is highly recommended by search engines, as long as those are not done with any keyword stuffing. Using too many keywords in anchor text can have a big impact on link profile.
4. Social Profiles Optimisation for SEO
Social media marketing is a vital part of digital marketing. It also has significant importance in Search Engine Optimisation as well.
Social profiles of a web page can be optimised for better ranking and search visibility. It only requires the most relevant keywords in the page title or description to enable it to rank in google or social network itself.
An important aspect to consider is, social signals have the direct and indirect impact on web pages in organic search ranking. Social signals such as likes, shares and pins.
Indirect impact involves awareness generated from the brand, improved inbound links from the online visibility, bounce rate reductions and frequent visitors.
Since the popularity of social networks, social signals have become an integral part of any SEO strategy.
5. Update Content
Suppose you have a blog on your website and it sends a significant amount of traffic to the product or service page. Obviously, some of the content which was created years ago will be outdated now.
By republishing the content you can easily leverage the SEO benefits because search engines love fresh and most relevant content.
Above information will give you a start in the field of SEO Organic Traffic. SEO is a skill and a lot of effort is needed to master it.
So far if you have read this article carefully, you got a brief idea about SEO.